This allowed the party to send its most dedicated volunteers into key seats, in which data had identified specific voters whose turnout could swing the contest. (theguardian.com)
They'll certainly use the data - driven power of digital advertising to target specific voters and demographic groups. (epolitics.com)
Yet one consultant who worked on the Cruz campaign suggested that the campaign did not always employ Cambridge's psychological data to devise distinctive ad creative to target specific voter segments. (adage.com)