The plan announced was for # 25bn of spending cutbacks over the period 2015 - 17 to deal with the UK's continuing deficit. (blog.politics.ox.ac.uk)
Dramatic price drops cause consumer spending cutbacks, which cause recessions which hurt all investors. (valuewalk.com)
Meanwhile, WPP isn't expecting any revenue growth this year amid pressures on the industry, including spending cutbacks by consumer goods giants and competition from consultancies. (adage.com)