"Split test" is a technique that involves comparing two versions of something, like a web page or an advertisement, to see which one performs better. It helps to understand what works best and make improvements based on real data. Full definition
I did an a / b split test with my mailing list and social media, and folks seemed to really like this one better. (thebookdesigner.com)
I think they do a lot of split testing so they see what's working for readers basically. (blog.reedsy.com)
You can run split test campaigns to see which colors, written copy or layout designs work best to drive more people to setup an appointment. (entrepreneur.com)