"Sponsorship deals" refers to agreements between a company or organization and an individual, team, or event, in which the company provides financial support in exchange for various advertising or promotional benefits. Full definition
Sign a better PR agent on board, and the quality of sponsorship deals with rise, they might expect better performances, but the financial rewards will be worth it. (thereticule.com)
We'll be able to sign new sponsorship deals in a few years time which will push us in the same bracket as the highest commercial revenue earners. (arsenalfcblog.com)
He also has a huge amount of sponsorship deals lined up even now — a couple of years after his retirement. (davidbeckham-usa.com)