They're pretty well entrenched at the very highest end of the luxury sports car market. (inc.com)
In order to compete in the premium sport car market, a vehicle needs to be unique and superior in its style. (thesupercars.org)
Marketing is targeted towards specific niches centered on those who desire the company's signature drive train engine, all - wheel / rough - road capabilities or affordable sports car markets. (en.wikipedia.org)