A "standards initiative" refers to a collective effort to establish a set of rules, guidelines, or benchmarks in a particular field or industry to ensure consistent and high-quality practices. Full definition
As you might know, the core standards initiative is intended to help associations become better resources for their members. (nar.realtor)
Its Clean Energy Standard initiative positions the nuclear program as a bridge to a clean energy future because nuclear energy does not produce air pollution. (politico.com)
However, he has high hopes for the common standards initiative underway in 48 states with the support of the Department of Education and many national educational organizations. (sciencemag.org)