I would add that it's a good idea for writers to guest blog as a way to introduce themselves to readers before starting an author blog or website. (jackiecollins.com)
Just like you don't run a marathon without training for weeks or months, you don't start your author platform full force. (thewritelife.com)
However, know that the publishing industry is a difficult world to explore for starting authors. (readersfavorite.com)