That's awful steep for a tethered device that can't make phone calls on its own, especially when compared to the similarly fashionable Pebble Steel costs $ 229 (about # 136, AUS$ 244). (techradar.com)
The $ 249 Pebble Steel costs $ 100 more than the original model, but otherwise, its functionality is exactly the same as its less - expensive sibling. (tomsguide.com)
The Link Bracelet alone in silver stainless steel costs $ 449 (# 379, AU$ 679), which is more money than the entry - level Apple Watch Sport with the rubber Sport Band. (techradar.com)