The phrase "sticker price" refers to the original or advertised price of a product or service. It is the price that is listed or displayed on a sticker, tag, or label. Full definition
That additional feature, and the low sticker price of $ 45, make them worth considering for most folks. (thenextweb.com)
If you opt to shop and buy without doing your due diligence, you might be looking at paying sticker price for a brand new model. (policygenius.com)
While higher sticker prices still hamper hybrid sales, one day this technology could become not just the smartest choice, but the most popular one as well. (motorweek.org)