Make sure you have insurance, as I heard a lot of horror stories about people who did not and had to pay thousands of dollars for an operation. (havebabywilltravel.com)
We've all heard stories about people who retired ready to travel the world and suddenly dropped dead. (moneysense.ca)
Build a media presence of some kind: tell stories about the people who are using your services through a blog at least. (smallbusinessesdoitbetter.com)