In 2011, when online dating was still stigmatized and dating apps weren't very popular in straight communities, the idea of a pre-date ruffled the collective feathers of the entire audience. (blog.tawkify.com)
You're just targeting one aspect of the straight community, the «crossover,» gay - friendly straights, who tend to be young and hip. (inc.com)
As for taking the beer mainstream, one can simultaneously market to both the gay and the straight communities, as we have with our Tuaca liqueur. (inc.com)