Retailers also use their online platforms to create stronger brand identity and create an online community that follows and discusses their products. (nreionline.com)
In both cases, Pet Life's approach revolves around building strong brand identities, similar to what the company did with its fashion - forward Pet Life, Helios Dog and Touchdog labels. (petbusiness.com)
«While these partners all have strong brand identities on their own, StyleList facilitates a connection to their network of publishers with broad - reaching and engaged audiences, allowing these brands to reach markets that perhaps they weren't connecting with before,» says Evans. (adweek.com)