Exports are now being hailed as the primary way for Canadian companies to increase profits, develop strong brand reputations, grow their capacity for innovation, and decrease their risk. (tradeready.ca)
This dynamic is even more relevant to the S&P 500, as its constituents are blue - chip companies with strong brand reputations. (indexologyblog.com)
The Big Five firms had successfully crafted strong brand reputations that transcended both the traditional boundaries of a single profession and geographic borders. (beatoncapital.com)