"styling direction" refers to the specific way in which something is designed or presented, such as the appearance or overall aesthetic. Full definition
The sedan will have advanced autonomous driving technology and will mark the start of a new styling direction for the brand. (Autoweek.com)
It comes with Style Directions, a special magazine showcasing the main interiors trends of the season and ways to work them in your home. (idealhome.co.uk)
You probably already have a clear vision of what style direction you want to head towards. (thefashionfolks.com)