YouTube stars — those crazy kids with millions of subscribers — are increasingly transitioning from online celebrity to real world fame, from appearing in subway ads, to getting movie deals to designing their own clothing lines. (entrepreneur.com)
an augmented reality app that could recognize subway ads in New York, then also in Berlin — and replace them with digital works of art. (thenextweb.com)
Concerns over the wording and imagery of THINX New York subway ads started a spirited conversation within the city. (mindbodygreen.com)