Their idea is to convince manufacturers to collectively and gradually lower the amount of sugar added to foods — so slowly that it isn't missed by consumers. (newscientist.com)
However, majority of sugar craving problems come from «added sugars» which are sugars added to foods during processing, preparation, and / or at the table. (foodpyramid.com)
But when saturated fat got mixed up with the high sugar added to processed food in the second half of the 20th century, it got a bad name. (healthimpactnews.com)