The worst - case scenario is a full - blown supermarket price war coming on the heels of a turnaround phase where Woolworths has already invested heavily in price. (afr.com)
It comes after a push by farmers for a mandatory code of conduct as they sought protection from price gouging in the light of the ongoing supermarket price wars. (theconversation.com)
He also believed the brutal supermarket price war, which has lasted about four years between Coles and Woolworths, was not to blame. (afr.com)