The spot near the cliff is called Playa de Famara and is located near the small town of the same name, which is rich in surfshops, surf schools, rentals and restaurants with very good local cuisine. (sonofabea.ch)
One of the pros of going down to an actual surfshop is that you will get people who (in theory) know what they are talking about and will help you decide. (epicgapyear.com)
Mine was a 6 ’10 from Lifestyle surfshop down in Muizeberg, Cape Town for a mere 200 quid for board, bag, fins, tailpad and leash. (epicgapyear.com)