But Nordstrom became one of the main targets of the boycotts after a shopper's open letter to the retailer went viral in October. (entrepreneur.com)
While Nestlé's flagship brand, Nescafé, is the principal target of the boycott all products from which it profits are added to the Nestlé boycott list as a way to increase pressure on the company. (babymilkaction.org)
But what I did want to point out to the boycotter was that they were creating a negative externality which would have far more effect on the author than it would on the intended targets of the boycott, which is to say, either Amazon or the publisher. (jlake.com)