You just need to target those publications with a vested interest. (readersfavorite.com)
A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments. (leadpropeller.com)
Come up with a list of target publications you'd like to be featured in by the end of the year, a number of pieces you can reasonably write per week or month, then begin writing and submitting. (relevantmagazine.com)