"Targeted mailings" refers to a marketing technique where companies send out specific information or offers to a select group of individuals who are likely to be interested in their products or services. Full definition
When you know your message and know who you are trying to reach, it's quite cost effective to send concrete printed messages to prospective buyers or sellers using targeted mailing lists. (rismedia.com)
You will likely receive the reward points if you are getting targeted mail from them. (upgradedpoints.com)
How do you do target mailing to a very specific audience. (biggerpockets.com)