Steam and PlayStation Network have sales of their own going on, with nominated games on those platforms also receiving temporary price cuts. (polygon.com)
One of the theories put to the committee about this has been that this is a temporary price cut and then afterwards, as the branded milks disappear, there will be price increases and the consumer will not have as much choice. (australiancompetitionlaw.org)
The 3DS version of Resident Evil Revelations also sees a temporary price cut, down to # 7.49. (gamesasylum.com)