We all weight our sample to be representative in terms of demographic characteristics such as gender, age and social class, but the main requirement is to ensure the sample is politically representative. (totalpolitics.com)
In other words, a hypothetical driver does not fit the descriptions of most drivers, in terms of the demographic info needed to produce a quote. (carinsurancecheap.net)
You can describe prospects in terms of demographics — age, sex, family composition, earnings and geographic location — as well as lifestyle. (entrepreneur.com)