Even 10 years ago, the advantages of small portfolios weren't widely recognized and most retail investors destroyed their chances of long term outperformance by following the pros into large cap stocks. (netnethunter.com)
One of the great anomalies of investing: The historical long - term outperformance of certain smart beta or factor - based strategies relative to the broader equity market (think choosing stocks based on their valuations, momentum, low volatility or quality metrics such as profitability). (blackrockblog.com)
and possible long term outperformance in total returns as well. (tenfactorialrocks.com)