The phrase "tertiary markets" refers to smaller or less significant areas or regions in terms of economic activity or population. These markets are usually not as prominent or as developed as primary or secondary markets. Full definition
Some of his notable transactions include financing properties in tertiary markets under primary market terms and financing hard to place loans on single room occupancy or similar unusual property types such as mixed use or non-credit tenant leases. (psrs.com)
While opportunities are becoming more limited, going after underused space of ongoing or bankrupt retailers remains a viable business, agrees Bernie Haddigan, national director of Marcus & Millichap's retail group in Atlanta — except in smaller towns and tertiary markets as even older Wal - Mart spaces have a tough time getting re-leased. (nreionline.com)
One of the key reasons the returns are so high is that investment funds are usually locked up for a long period of time and there's no liquid tertiary market for life settlements. (high-yield-passive-income.com)