The phrase "theater average" refers to the average amount of money a movie earns per theater. It helps determine how popular a movie is in each location. Full definition
Per theater average is a fun little metric that's most useful when applied to tiny films with white - hot critical acclaim. (vanityfair.com)
Music Box's The Innocents is scoring the third best per theater average of the weekend, though the numbers are only decent. (deadline.com)
Mike Birbiglia's Don't Think Twice, however, is the weekend's limited release superstar, with the highest per theater average at just over $ 30K. (deadline.com)