If we had been able to look at each of those 41 different programs, we would have seen that each program was capturing a tiny, tiny share of the market. (educationnext.org)
Upstairs and behind in an old wooden building they offer dorms and tiny shared bathroom options with a female only dorm slated for high season. (travelfish.org)
We call these influencers the critical 2 percent because they account for a tiny share of a Millennial community but have disproportionate sway, opening doors to the rest of that community. (bcg.com)