The phrase "to alleviate the itching" means to reduce or relieve the feeling of itchiness, or the desire to scratch a certain part of the body that feels itchy. Full definition
It works very well to help alleviate the itching. (wagbrag.com)
If you can't avoid the bite, you can at least alleviate the itch with the help of these easy natural remedies. (treehugger.com)
Researchers have identified the neurons in monkeys that are dampened by scratching, a finding that could lead to new ways of alleviating itching in humans. (newscientist.com)