The phrase "to attract borrowers" means to make an effort or take actions that will encourage people to apply for loans from a financial institution. Full definition
By combining geography and topics in this manner, you'll have an easier time attracting borrowers who live within your target area. (metrodepth.com)
It also gives you vast potential in terms of attracting borrowers and generating leads online. (metrodepth.com)
The 90 percent guarantee — up from the usual 75 percent — made the loans less risky for lenders, while also attracting borrowers through lower fees. (inc.com)