Make it nice and you will attract tenants who want to live there and have choices of where to live. (biggerpockets.com)
For a higher rate of return, you will need to look in less desirable neighborhoods and be unable to attract tenants with job stability. (commercialrealestatepronetwork.com)
If you set your rental rate too high, you'll find it incredibly difficult to attract tenants in the first place. (greenresidential.com)