The phrase "to augment reality" means enhancing or adding extra elements to the real world using technology, such as virtual objects or information, to make it more interactive and exciting. Full definition
One of the most innovative uses of augmented reality in eLearning is 3D models and demos. (elearningindustry.com)
Thanks to new magnetic compass hardware, and a new graphical overlay framework, BlackBerry 7 also introduced support for augmented reality apps. (crackberry.com)
Another rumor pointed to a vertical camera module would make the device ideal for augmented reality games. (ibtimes.com)