Instead, consider impact investing or smart beta — something other than selling the possibility that your fund is the lottery ticket that can consistently beat the market over time. (ritholtz.com)
They use a value approach which has beaten the market over time so they might be able to continue to do so going forward. (allfinancialmatters.com)
I am not an investing professional (but most professionals don't beat the market over time!) (millennialmoney.com)