The original Seller, i.e. the owner of the property, is still the Seller in the original contract, and the person who bought my interest now becomes the Buyer. (biggerpockets.com)
From these discussions, you can identify common themes and use those themes to group customers into segments that will become your buyer personas. (keysplashcreative.com)
With the vast majority of leads failing to convert to sales, companies can't afford to simply abandon prospects when they fail to become buyers within a designated time frame. (blog.imaginellc.com)