"To brand a site" means to create a unique identity and image for a website by using distinct logos, colors, fonts, and other design elements to make it easily recognizable and memorable to users. Full definition
Consider whether you need the designs just before launch, a few weeks before launch for testing or earlier so you can use branded site for user training or for screenshots for help documentation. (elearningindustry.com)
But all engagement is not equal — and engagement on luxury brand sites all the more so. (entrepreneur.com)
If you have multiple locations, give them each their own website (which should still be linked to the general brand site) with their address listed. (inc.com)