"To brand the device" means to assign a specific identity or logo to a device, usually done by manufacturers to promote their own brand or company. Full definition
The device is expected to resemble other Moto - branded devices in terms of the design, and it will probably cost less than $ 300. (androidheadlines.com)
NFC could give book retailers who also are getting into the ebooks game to give their own branded device new functionality that would make the technology feel even more current. (goodereader.com)
Different brand devices will often be running different versions of Android. (joystikrevolution.com)