Cambridge Analytica is alleged to have harvested the private data of 50 million U.S. Facebook users without their consent in an effort to build psychographic profiles meant to influence voters» decisions. (nymag.com)
Building psychographic profiles on a national scale required data the company could not gather without huge expense. (nytimes.com)
The personal information that Cambridge Analytica pulled helped build psychographic profiles that assessed things like IQ, agreeableness, political views, and personality traits. (businessinsider.my)