This ratio describes a market participant's economic benefits and disadvantages resulting from buying tokens during the token sale relative to buying ETH. (cryptotimes.news)
If the result is over 1, the market participant spent his funds more efficiently on buying tokens than if he were to have spent his funds on ETH. (cryptotimes.news)
Investors generally buy tokens from ICOs which they hope to sell on an exchange for a profit later. (uphold.com)