Simply pull down the notification shade from the top, and then tap Settings > Device Options > Change Your Device Name. (pocket-lint.com)
It can open apps, edit images, share them wherever you want them to be shared, launch the camera, take pictures / videos, change device settings and so much more. (youmobile.org)
It will be interesting to see just what kinds of changes device makers come up with for the Android operating systems. (techtimes.com)