"To change the narrative" means to alter or reframe the way a story or situation is told or perceived. It involves making a deliberate effort to shift the prevailing or common understanding of an event, topic, or issue. Full definition
It's time to change the narrative of what is considered normal, beautiful and professional. (sciencedaily.com)
I've periodically discussed in this space how seductive qualities have helped certain climate change narratives take hold. (blogs.discovermagazine.com)
Faith leaders have a better shot than celebrities at changing the narrative about religion and science. (christianitytoday.com)