The phrase "to cleanse the face" means to clean your face by removing any dirt, oil, or impurities from its surface, typically using a cleanser or other skincare products. Full definition
After hearing over and over how French girls don't cleanse their faces with water and traditional face washes, I figured why not give it a try myself? (skincare.com)
I apply this night treatment cream at night after cleaning the face, just before sleeping. (rakhshanda-chamberofbeauty.com)
Anyway, it's so important to double cleanse your face at night to remove all traces of makeup and dirt. (beautynerdbynight.com)