Be sure to protect your marketing budget and campaign itself by being proactive against click fraud. (blog.kissmetrics.com)
If you're a beginner, then you probably wouldn't know how to monitor for click fraud. (searchenginewatch.com)
There may even be some auto - generated clicks to your ads that have nothing to do with click fraud, but may be a bot trying to spider your site for whatever reason. (searchenginewatch.com)