Links between players are made by connecting players with the same nationality, players who play in the same league, and players who play at the same club. (123kinect.com)
You see, by connecting players with each other, you create an environment where players compare their progress to other players. (deconstructoroffun.com)
For gamers who either don't have the time, or a means of transportation, it can be a very helpful resource, connecting players who can't consistently make it in person. (gamespresso.com)