"To create a narrative" means to come up with a story or a sequence of events, either real or imagined, in a way that makes sense and captures the attention of the audience. Full definition
Considering how an individual piece relates to the whole, his previous work created a narrative of the Southern African region's collective concerns. (whatiftheworld.com)
And then create a narrative for your entire launch. (mirasee.com)
I didn't yet connect myself with your degradation, or hers; I was already creating a narrative in which what had happened to me was okay. (offassignment.com)