Once users find compatible matches, they can simply send a free wink to let them know, or become a gold member to send customized messages to impress. (wantmillionaire.com)
Once you have decided who your audience is, figure out what they're watching, listening to, reading and doing online, then customize your message for that medium and audience. (entrepreneur.com)
You want to be careful to not be annoying with customized messaging, however. (entrepreneur.com)