I like the second point about distributing small customized items like pens, pen holders, flyers, billboards etc.. (smallbusinessesdoitbetter.com)
From there, you can choose exactly which of yours apps gain menu support, and even customize the items within each app's list of shortcuts. (9to5google.com)
The seller was great to communicate with and customized the item just as I wanted. (etsy.com)