He also directs the product management team's work defining product strategy, and global customer support and success. (bullhorn.com)
However, if you are dealing with consumer goods, the media continues to play a role in defining product preference and enhancing sales. (totalpolitics.com)
For example, although rare, there is a chemical reaction rule, which defines a product's country of origin based on where certain chemical reactions have occurred in the production process. (edc.trade)