Avoid using lifting aids (lifting hooks or straps) as much as possible (even when doing deadlifts, pullups, or shrugs). (ptinto.com)
This is the correct form of doing deadlift. (aimworkout.com)
Oh, and the commonly heard complaint «I don't do deadlifts because my back is weak» is the stupidest thing a bodybuilder could utter. (fitnessandpower.com)