And why not do it for free with this Get Out DVD contest? (lylesmoviefiles.com)
Unless the odd time for tyre fitting to loose wheels since the garage does it for free if I buy motorcycle tyres from them when there's a special deal on. (mechanics.stackexchange.com)
But you can also do it for free by sending your release directly to local news outlets, business bloggers, etc.. (metrodepth.com)