He thinks people do the wrong thing for their bodies and the planet because it's the easy and cheap thing to do, not because they don't care. (fortune.com)
Even though my taste buds were very happy there was still something in the back of my head that said I was probably doing the wrong thing by consuming that much meat. (westonaprice.org)
You're not doing the wrong thing at all, just take it one step further so the population doesn't get out of control. (consciouscat.net)