You're probably trying to write a press release to get more sales by drawing attention to your book, business or project. (creativindie.com)
Conversely, having an amazing cover can draw attention to your book regardless of the quality of your writing. (creativindiecovers.com)
While choosing a vastly different color scheme may help draw attention to your book, you may get a negative reaction from your target readers — color not only draws attention, but they evoke an emotion. (unrulyguides.com)